Passengers airplane landing sideways?

Yes indeed this is possible and required when there are cross wind. Appears that any experience pilot would know and can attempt but failure rate could be greater than success rate. So far I think these videos are just experiment an attempt to land a passenger plane side way when there are cross wind. So far the only airport that have this kind of cross wind is one airport in UK.

http://www.cnn.com/videos/tv/2015/01/20/orig-natpkg-uk-plane-sideways-landing-wind.storyful