Ebay Changes to the shopping experience shorten the path to purchase for your items what does it mean?

From: eBay
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Sent: Monday, October 1, 2012 9:52 AM
Subject: Changes to the shopping experience shorten the path to purchase for your items

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Changes to the shopping experience shorten the path to purchase for your items

Dear :
We’re in the process of simplifying the path between a buyer’s search for popular products and your listings. As a seller who lists in a category affected by this change, we wanted to inform you, and provide you with a little background.
We have made significant improvements in our item-based search experience in recent years, and have learned that eBay can generate more sales for sellers like you by launching the item-based search experience everywhere. For that reason, we are removing the consolidated view experience (often referred to as “product cards”), at this time.
Note that the product details page—including the value box featuring great values from Top Rated sellers—will continue to be available to buyers, but only from a link on the view item page, onsite search widgets, or from off-eBay search results like Google and Yahoo!.
There’s no action needed on your part to accommodate this change—just continue to follow all the best practices to maximize your exposure in search results —which includes listing with the eBay catalog. Listing with the catalog will become increasingly vital to your success, as eBay search uses the catalog information that gets appended to your listing, and will do so more and more as we release new features, such as finders in Electronics and filtering in Fashion.
We are always testing and evolving the site to ensure that eBay is a top shopping destination for buyers, and a powerful, profitable platform for valued sellers like you. We will continue to keep you informed of changes to the marketplace.
As always, thank you for selling on eBay!
Sincerely,
Michael Jones
Vice President,
Merchant Development

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